“I think one of the mistakes we’ve made in talking about creativity is we’ve assumed…”

“I think one of the mistakes we’ve made in talking about creativity is we’ve assumed it’s a single verb — that when people are creative they’re just doing one particular kind of thinking. But looking at creativity from the perspective of the brain, we can see that creativity is actually a bundle of distinct mental processes.”

‘How Creativity Works’: It’s All In Your Imagination

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